Ales for ALS
ALS (Amyotrophic Lateral Sclerosis, Lou Gehrig’s Disease) is
the most common motor neuron disease on the planet, affecting roughly 30,000
Americans and 450,000 people worldwide.
ALS is characterized by rapid muscle weakness and atrophy due to lack of function from the degeneration of upper and lower motor neurons, and is almost always fatal. More than 5,000 people are diagnosed with ALS in the United States each year, and the precise cause of the disease is unknown.
Inspired by the bravery and courage exhibited by those who
live with ALS every day, B.T. Loftus Ranches, Inc. joined forces with Hopunion LLC to launch Ales for ALS, a program centered on raising funds for ALS research by providing brewers with a proprietary, experimental hop blend in exchange for a minimum $1 donation from every pint sold.
The 2013 Ales for ALS campaign kicked off in June, with nearly 40 breweries from 15 different states participating. The idea behind Ales for ALS is simple: each participating brewery receives a complimentary hop blend, brews a delicious, specialty ALS brew, and then donates $1 from every pint back to the cause. The funds raised from these beers will be donated to the ALS Therapy Development Institute (ALS TDI), the world's leading ALS research organization, to help fund research to discover and develop effective treatments and a cure for ALS.
To learn more about the program, which breweries are participating, and where you can purchase an Ales for ALS pint, visit www.alesforals.com. You can also visit www.als.net to learn more about
ALS TDI, the great work they are doing, and how you can help put an end to ALS
Together, let's raise a glass to find a cure!